I specialize in content creation and strategy, producing both traditional and digital content that crafts compelling narratives and drives engagement while aligning with brand objectives.

I have developed website content, including homepage creative, hand-selected user-generated content, eSpots, and seasonal imagery alongside corresponding copy, ensuring a cohesive and engaging user experience.

For two years, I spearheaded the creation of Ballard Designs' email marketing content. This included conceptualizing product stories and themes, crafting compelling copy, curating imagery, and collaborating closely with graphic designers to produce daily emails distributed to over 1 million subscribers.

I have experience crafting CTV ads and developing video content series for YouTube. I bring expertise in creating compelling video concepts and scripts, overseeing shoots, and providing direction during post-editing.

View my video content examples here.

My writing experience ranges from both long-form and short-form content tailored to B2C and B2B audiences.

Browse my exmaples below:

25 Blue Rooms & Why You Need This Classic Color

How to Create a Work From Home Setup

How to Use Natural Elements

Leather is Better: Why You Need It in Your Room

Must Haves for Your First Apartment

5 How to Decorate Podcasts to Kick-start Design Inspiration

iZotope Case Study

S2 Case Study

Yonder Case Study

I have a background in managing influencer partnerships across various channels, collaborating with both micro-influencers and celebrities.

Explore partnerships I have worked on here.

I have a proven track record of managing both organic and paid social media channels, crafting compelling content and optimizing strategies to maximize reach, engagement, and ROI.

I thrive on creating shot lists and crafting photography concepts strategically tailored to resonate with specific marketing channels. Explore examples of my marketing photography here.