Teamed up with country star Walker Hayes and his team to transform his family's living room. In exchange for the makeover, Walker generated Instagram and TikTok content for his audience of over 1 million followers. The objective of this campaign was to enhance overall brand awareness for Ballard Designs.

See more from the project below:

• Walker Hayes UGC on Instagram
• Developed featured trend page with espots, which was utilizied in emails and on social

Collaborated with comedian Heather McMahan to revamp her bedroom with the goal of attracting a younger demographic of Instagram followers. In return for the bedroom redesign, Heather provided engaging content for Instagram and the Ballard Designs podcast, How to Decorate.

See more from the project below:

• How to Decorate podcast episode with Heather McMahan
• Heather McMahan UGC on Instagram
• Created featured product page that was utilized in emails and on social

Collaborated with designer Vern Yip to supply products for two segments on ABC's Live with Kelly and Ryan. Throughout these projects, I coordinated closely with Vern Yip and the ABC team to ensure seamless delivery and preparation of all products for the set.

See more from the project below:

• Vern Yip's Instagram post

See more from the project below:

• Hygge Style with Vern Yip featured product page
• Vern Yip's Instagram post